Becoming Storied_
Boutique marketing firm specializing in the creation and execution of digital content on Facebook, Instagram, LinkedIn and Twitter for our clients in the Interior Design | Architecture | Building | Construction | & Real Estate industries, driving brand awareness and generating new leads.
Whether you know it or not, you already have a personal/professional brand. When people think about you, they have a certain opinion of you - that's your brand. Conversely, if they're not thinking about you much at all - that's your brand too. While you can never have complete control over how others view you (that would be weird and in some states illegal), you can influence their perceptions by painting one hell of a picture.
Our number one job as marketers is to develop your brand through artful and strategic storytelling to the consumer, wherever they are, and ideally, at the exact moment that they are deciding to make a purchase. We do this by establishing a series of visually cohesive digital connection points across a variety of platforms, helping people to not only discover you but to stay connected to your business.
The time and energy you spend developing offline relationships should be mirrored online, applying those very same principals, except on a larger scale. It takes one conversation, one engagement, one interaction at a time to build genuine relationships between brands and consumers. Engaging with customers requires 3-dimensional focus, and we have a single-minded dedication to that focus for our clients.
You can't expect new results if you're doing the same things you've always done. For us, it was learning and employing the use of psychology and the habits of human behavior across social media platforms, testing what we learned, and then translating those lessons into more defined messages over time to increase sales and market share for our clients. Sure, we are nerds, but that's what does it for us! We help our clients with a variety of marketing functions, but not much of the other stuff matters if the overall message you're putting out into the world isn't concise, doesn't reflect who you are as individuals, as companies - what you stand for, and most importantly, what you believe in.
Brand awareness and lead generation through social media marketing require a deliberate course of action, sincerity, continuous engagement, long-term commitment, and most of all, artful and strategic storytelling.
Email us for a quote today and let us help set you up for success.